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Tuesday, August 29, 2017
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Sunday, November 15, 2009
And now a message from our sponsor...
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Content. The Duh or the Web
People go to the web to get information. (Some go for dirty pictures and a tick or two beyond that but for the sake of this blog and my Mother's memory, we will stick with information.) That information, from your point of view can come in two forms:
Originally created
Borrowed
Originally created information is good because it takes you down the road from Dorkville to Expert Road. I hesitate to use the word expect because of the definition. Ex is a has-been. Spert is a drip under pressure. But none the less, you need to show your stuff in order to sell your stuff. God, that sentence would have my Mother looking at me with the stern Norwegian stare.
None the less, you become an expert from what you know or what you think you know. This blog is a case in point and supports the latter more than the former. Publishing is a way to become an expert. The written word, or the recorded word, leads to believability until challenged and proven wrong. Even then, the challenge often goes unnoticed.
So, how do you publish? Simple. Get out a little notebook and write down all of the stuff that people ask your opinion about. Those items are clues to what could be good content for you. For example, you are in the lawn care business and people always ask you about when you should fertilize and what and how much should you use? Write the story. Be sure to note any disclaimers which could change the results, however. Print to a .pdf file. Save and upload. Keyword it. Put a few photos in it. Bingo. Content. The spider sees a link. That's good.
But, let's say you don't want to write the story. What now? You have two choices. Have some write it for you with your name, called ghostwriting or find the story on line already written by someone and create a link to it. Be sure the link won't cause you to lose any business to their expertise.
You can find willing and mostly able writers at odesk, guru, and ifreelance.com (These are examples of embedded harmless, informational links!)
Keep in mind, lots of the writers you find on those sites are NOT native American writers. That means their story might need a lot of editing to get it to sound like an American wrote it. Look for native English writers in your search and check the samples and work history on the site.
A note about links....
Our little blind spider likes a lot of superhighways to the center of the web and that is the function of links. Links are like little superhighways to the center of your site. The more links, the easier for the spider to find, the more valuable the site. There are folks who spend their day looking for good links to their site and have thousands of them, That makes the site more valuable and as a result, ad revenues for that site go up. The site owner really doesn't give a crap (or sorry Mom) about original content, he /she wants you to click on an advertising link found between and around all of the content. That's where payday comes from and at the top of the heap is a six figure reward. Nice.
Bottom line...content creates interest and links. Links create spider interest and spider interest moves your site up toward that coveted #1 position. You create links by creating original content or by borrowing it and creating the link. If that doesn't work for you, wait for your mom to leave the house and start selling porn.
Originally created
Borrowed
Originally created information is good because it takes you down the road from Dorkville to Expert Road. I hesitate to use the word expect because of the definition. Ex is a has-been. Spert is a drip under pressure. But none the less, you need to show your stuff in order to sell your stuff. God, that sentence would have my Mother looking at me with the stern Norwegian stare.
None the less, you become an expert from what you know or what you think you know. This blog is a case in point and supports the latter more than the former. Publishing is a way to become an expert. The written word, or the recorded word, leads to believability until challenged and proven wrong. Even then, the challenge often goes unnoticed.
So, how do you publish? Simple. Get out a little notebook and write down all of the stuff that people ask your opinion about. Those items are clues to what could be good content for you. For example, you are in the lawn care business and people always ask you about when you should fertilize and what and how much should you use? Write the story. Be sure to note any disclaimers which could change the results, however. Print to a .pdf file. Save and upload. Keyword it. Put a few photos in it. Bingo. Content. The spider sees a link. That's good.
But, let's say you don't want to write the story. What now? You have two choices. Have some write it for you with your name, called ghostwriting or find the story on line already written by someone and create a link to it. Be sure the link won't cause you to lose any business to their expertise.
You can find willing and mostly able writers at odesk, guru, and ifreelance.com (These are examples of embedded harmless, informational links!)
Keep in mind, lots of the writers you find on those sites are NOT native American writers. That means their story might need a lot of editing to get it to sound like an American wrote it. Look for native English writers in your search and check the samples and work history on the site.
A note about links....
Our little blind spider likes a lot of superhighways to the center of the web and that is the function of links. Links are like little superhighways to the center of your site. The more links, the easier for the spider to find, the more valuable the site. There are folks who spend their day looking for good links to their site and have thousands of them, That makes the site more valuable and as a result, ad revenues for that site go up. The site owner really doesn't give a crap (or sorry Mom) about original content, he /she wants you to click on an advertising link found between and around all of the content. That's where payday comes from and at the top of the heap is a six figure reward. Nice.
Bottom line...content creates interest and links. Links create spider interest and spider interest moves your site up toward that coveted #1 position. You create links by creating original content or by borrowing it and creating the link. If that doesn't work for you, wait for your mom to leave the house and start selling porn.
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