The BEST form of advertising

Is it the Internet? Is it PRWeb? Is it old fashioned radio on the Glenn Beck show? It's not newspapers anymore. The local newspaper fits inside of the ad supplements these days. What is it?

It's the same as it was 40 years ago at Remington and longer than that.  It's Word-of-Mouth. Do a good job with your idea and people will tell other people and those people will show up, too.

So, right after the pondering over the four questions there is something else for you to do.  Go shopping at your competitors if you have any or go shopping at places people tell you are "awesome."

Become a student of awesome. Carry a little notebook with you and make notes about what you notice in "awesome" places. Is it decor? Is it something to do there? Is it the helpful friendly help? Is it the product or service? Is it the price?

Success isn't usually found in just one thing. Success is found in doing a lot of  things very well. What are you going to do very well that will be part of your new business foundation?

Make a plan to make sure that happens and you will have some control of Word-of-Mouth and when that happens, business magic happens.