Keywords...the flies of the net

Well we have worked this little blind spider to death making this big web and having him (her) find the way to the center. It's dinner time.  After all, why hunt just to hunt?

Dinner is a fly. They show up and fly around until they clunk into the web and the sticky part gets them all tangled up. They gyrate like Brittney Spears on a comeback tour and all of a sudden, the spider notices.  Off he goes. I will spare you the details.

Keywords are like flies. They attract the searching spider and off he (she) goes until the keyword is found. Our Google and Yahoo friends make can make the keywords bigger and more tasty for a small fee and really get that spider to zero in. More on that later.

Keywords are the food for the web. You drop them like little flies into the web and hopefully the spider will follow them right to the center of your web. If the keywords are relevant to your site, the spider may nibble around a little bit and make a note that things were good at your place. Back in Spider Central, that note is taken into account and your page moves up the list of possibilities to perhaps the #1 place to go for this keyword. Nice job!

So, you think, all I have to do is plaster my best keywords all over the place and the spider will zip right in. That worked in the early days. In fact, some web designers were accused of putting hundreds of keywords on the page in the same color as the background so the reader (you) would not see them and the spider would.  No wonder the little guy went blind.

In an early move to Obama care, that practice was outlawed and anyone doing it went to web page jail.
Today, minimum usuage of keywords should be at least three and maximum around eleven.

Remember that code panel we talked about in the prior post? Well there is a title section. Make sure your keyword(s) shows up in there. This spider is hoofing around at light speed and the title is like a "rest area this exit" sign. Also include keywords in the headline and some say, make them bold in the copy block.

Once you have done that, you should start moving up the favorites list. But don't expect overnight success. It may take six months just to get your new page indexed.

You have to be committed to a long term, personally involved project for long term web success. If that's not your cup of tea, or tasty fly, then maybe a nice store on ebay is the thing for you. If you like micro management or can afford a good tech guy with good references, the web can be a lot of fun.

After all, how often do you get to take on a blind spider?